A community tour, a team achievement, a resident event worth sharing. PRAXM’s social media program starts with real stories, and this year the program has a story of its own to celebrate.
PRAXM received the 2026 Best Corporate Social Media Program award from the Indiana Apartment Association at the Midwest Multifamily Conference. The recognition celebrates a coordinated approach that gives corporate and onsite teams different ways to contribute.
Different channels with a purpose
Facebook and Instagram showcase community life, resident events, amenities, and team culture. LinkedIn connects the corporate story with owners, partners, employees, and prospective colleagues through company milestones, recognition, and industry involvement.
TikTok makes room for short videos and community personality. YouTube gives tours and longer videos a home where they can also support websites, leasing follow-up, and presentations. Google Business Profile helps people discover communities through photos, reviews, contact information, and directions.
The program’s strength is in matching the story and the next step to the people a channel serves. A prospective resident looking for a tour and a future employee exploring company culture come with different questions.
The people closest to the story
Corporate marketing manages the overall strategy, calendar, creative direction, and reporting. Onsite teams, regional leaders, and other departments contribute photos, videos, updates, and local knowledge. Brand guidance and a recommended posting cadence give communities support while leaving room for their own voices.
Multipurpose videos and property-generated content also help the team make more of the creative work already happening. Performance is evaluated through engagement, clicks, video views, local discovery, and feedback from onsite teams and residents.
PRAXM’s statement about this year’s wins puts the recognition in perspective: “These awards reflect the creativity and care our teams bring to their work every day. We’re proud to see PRAXM recognized across marketing, social media, and innovation.”
This was one of seven awards received by PRAXM, its communities, and its team at the conference. To the people contributing the stories and the people following along: thank you. We are glad to share this moment with you.
